The 2013 WHITE Fashion Scoop

This year's Wimbledon quickly became a true nightmare for the hot favourites, as many of the big names exited the tournament on a manic first Wednesday. Azarenka and Tsonga sustained injuries and withdrew, Federer and Sharapova followed on Nadal's footsteps and were shocked by unheralded opponents, while a few days later, the untouchable Serena Williams was brought down to Earth by the aggressive, never-say-die attitude of Sabine Lisicki. All these surprising results made this edition unique. 

Consequently, although the big fashion names were prepared to showcase their latest outfits for the entire fortnight, they saw their time to shine drastically reduced. Nevertheless, it was enough to observe the stunning looking Serena, who once again topped the best dressed list with an adorable cocktail dress, the edgier Federer, as well as the boring Sharapova. Continuing the tradition, the Wimbledon greats, i.e. Roger Federer and Serena Williams, once again wore personalized blazers to reinforced their status.

The rigours of the All England Lawn Tennis and Croquet Club don't allow for much innovation, but Nike got away with a pop of colour, continuing to position orange as the star colour of this year's collection. Adidas went for transparency, while Stella McCartney proposed odd looking attire.

A pop of Orange from Nike

Serena Williams - NIKE

Serena Williams has made a habit of topping the best dressed list lately and she did it again at Wimbledon. Following her great appearance at the players' party, the American looked stunning on court too, wearing a little white cocktail dress, the must have of the season. The transparency at the top and the heart-shaped cleavage give it a cute, romantic feel and the pop of orange adds that trademark Serena touch. This is one of the beautiful dresses of the year so far.

Roger Federer - NIKE RF Group

Roger Federer was dressed for another sensational Wimbledon fortnight, but his campaign got to an abrupt end when he was beaten by Ukrainian Sergiy Stakhovski in the second round. The Swiss legend has upgraded his style lately and he continued the trend at the All England Lawn and Croquet Club. The Swiss opted for an edgier blazer and a pop of bright orange. His personalized orange shoes actually got banned by the tournament officials for violating the strict colour code.

Victoria Azarenka - NIKE

Victoria Azarenka was really unlucky this year, having to withdraw in the second round following the nasty knee injury she sustained in her opening match. The Belorussian did not get to show us her Wimbledon garment, but we did see the outerwear and I really like the trench. It perfectly reflects Vika's edgy style.

Maria Sharapova - Nike 'Maria Sharapova' Group

Maria Sharapova continued the disappointing trend of boring, unflattering outfits with another dull white dress. She tried to add a bit of spark by using orange underpants, but it was not enough to save the look. I think the bottom of the dress has a nice detail, but that kind of a top just doesn't suit her body. I stick to my idea that the Russian should not go sleeveless, a tank top emphasizing too much her big shoulders.

Sabine Lisicki - NIKE

Sabine Lisicki is not a fashionista, but I really loved her Wimbledon outfit. The top is simple, yet nice, while the skirt is a show-stopper. It has a great movement that I adore. 

Adidas Transparency

Ana Ivanovic - Adidas AdiZero

Kristina Mladenovic - Adidas AdiZero

Flavia Pennetta - Adidas AdiZero

Considering the 'all white' dress code of the Championships, it is really hard to come up with outstanding apparel. While Nike pushed for orange, Adidas stick to the rules and opted for transparency as the distinct element of its collection. The clothes look good, well-made, but unfortunately their are not memorable. I look forward to seeing the coloured version though. I saw a preview and I was intrigued.

Doubtful Stella

Laura Robson - Adidas Barricade by Stella McCartney

Andrea Petkovic - Adidas Barricade by Stella McCartney

Maria Kirilenko - Adidas Barricade by Stella McCartney

Caroline Wozniacki - Adidas by Stella McCartney

Stella McCartney's quirky ideas came to life at Wimbledon, as the designer put forward some awkward looking attire. The transparency and the weird cuts make some of the garments seem severely damaged. Take Petkovic's short-sleeved top or Wozniacki's weird apron of a dress. Those pieces should be prohibited from such competitions. No one should walk on the court dressed like that. There are some positives though. I like Robson's look, as well as Kirilenko's. Both players can reply on great taste and that's what makes them look different than their counterparts.

The future looks bright

Sloane Stephens - UnderArmour

Teen sensation, Sloane Stephens is living up to her reputation of the newest tennis fashionista, looking sharp in her UnderArmour dress. As at the French, the American wore those nice pleaded head pieces that I really like.

Open contest

Marion Bartoli - Lotto

Agnieszka Radwanska - Lotto

Heather Watson - K-Swiss

While the big names exited the scene early in the first week, unheralded players got a well-deserved chance to shine. While Heather Watson did not take advantage of it, Marion Bartoli and Aga Radwanksa did, being among the last ladies standing. The threesome looked good though in K-Swiss, respectively Lotto. I like the use of the black stripes on the Lotto dress. It's a nice detail that makes the outfit stand out. I am usually a fan of K-Swiss and this dress resembles some of its vintage best.

Stop the experiments!

Bethanie Mattek-Sands - n/a

Camila Giorgi -  Denise Cronwall

Every Grand Slam has its so-called fashion experimentalists. While Bethanie Mattek-Sands with her crazy dyed hair and high socks is a regular, Camila Giorgi is a newcomer. Wearing a lace skirt and a corset top, the Italian becomes a front-runner for the worst dressed award.

photos: GETTY IMAGES